The NEA has a new chairman

New Endowment Chairman Sees Arts as Economic Engine

Now that the Broadway producer Rocco Landesman is officially chairman of the National Endowment for the Arts — he was confirmed on Friday — his straight-talking style, Missouri roots and affinity for baseball and country music are expected to give him a leg up with many legislators.

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Mr. Landesman said that as chairman he will focus on the potential of the arts to help in the country’s economic recovery.

“I wouldn’t have come to the N.E.A. if it was just about padding around in the agency,” he said, and worrying about which nonprofits deserve more funds. “We need to have a seat at the big table with the grown-ups. Art should be part of the plans to come out of this recession.”

“If we’re going to have any traction at all,” he added, “there has to be a place for us in domestic policy.”

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The new chairman said he already has a new slogan for his agency: “Art Works.” It’s “something muscular that says, ‘We matter.’ ” The words are meant to highlight both art’s role as an economic driver and the fact that people who work in the arts are themselves a critical part of the economy.

“Someone who works in the arts is every bit as gainfully employed as someone who works in an auto plant or a steel mill,” Mr. Landesman said. “We’re going to make the point till people are tired of hearing it.”

As for the former agency slogan, “A Great Nation Deserves Great Art,” he said, “We might as well just apologize right off the bat.”