Sherry Chandler » First they bought Elvis, now
First they bought Elvis, now
NEW YORK (AFP) - Legendary US boxer Muhammad Ali has sold an 80 percent interest in his name and image to New York-based entertainment firm CKX for 50 million dollars, CKX said.
In the deal CKX gets an 80 percent share in the name, likeness and related rights of the man sometimes called the greatest athlete of the 20th century.
Ali and his family will retain the remaining 20 percent.
CKX, which focuses on entertainment-related marketing, already has a major interest in the name and related properties of Elvis Presley, including operating the rock-and-roll great’s Graceland mansion.
It also has rights related to American Idol, the leading US television show.
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1 Comment
1. MW replies at 12th April 2006, 7:31 pm :
That’s sad. Fifty million is quite a lot of money, but I just can’t see why anyone would want to sell the rights to their name and image for any amount of money. Once you do that they own you, and they can use you for anything they please. Maybe it’s just me, but the thought of some company being allowed to use my name for anything just makes me ill.
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